Erica Grusell
Email: ericagrusell@gmail.com
LinkedIn: linkedin.com/in/ericagrusell
About me
Hi! I’m Erica, a passionate Experience Design student specializing in UX and Service Design. I’m driven by the art of creating seamless, user-centered experiences that not only solve real-world challenges but captivate and inspire.
Before diving into design, I honed my skills in Computer Science for two years, building a strong foundation in web development and programming. This technical expertise empowers me to bridge the gap between design and development, ensuring my designs are not just intuitive and engaging, but also practical and technically sound.
I'm here to turn ideas into meaningful, user-friendly experiences!
My Skills & Tools
- UX Design: Designing intuitive, user-friendly interfaces.
- Service Design: Creating holistic, user-centered service experiences.
- Web Development: Proficient in HTML and CSS for bringing designs to life.
- Prototyping: Skilled in Figma to create interactive prototypes.
- Web Development: Proficient in HTML and CSS for bringing designs to life.
- Programming: Familiar with Java and C from my computer science studies, though I now focus primarily on design.
What drives me
I’m passionate about the challenge of making digital products both highly functional and delightful for users. I believe great design goes beyond aesthetics—it's about creating seamless experiences that solve real problems.
My design process is deeply rooted in empathy and understanding users' needs. By focusing on what truly matters to users, I deliver intuitive, meaningful solutions that leave a lasting impact.
Let's connect
I'm always eager to learn and collaborate on innovative, exciting projects. Whether it's tackling a new challenge or refining a creative solution, I’m ready to bring fresh ideas and energy to the table.
Let’s connect and create something amazing together! If you’re looking to chat or collaborate, don’t hesitate to reach out—I’d love to hear from you!
My projects
Boosting Tourism - Case Study
Visit Värmland and Kristinehamns Kommun sought to increase visitor engagement in Kristinehamn without relying on on-site staff. Our task was to develop a practical solution to attract more visitors to Kristinehamn by enhancing the tourist experience at Picassoudden.
As the project leader, I oversaw the team's work, learning and applying project management and leadership skills. I coordinated our efforts and ensured we met our goals effectively.
Drop Let's Case Study
Droplet's is a gamified health app designed to foster personal growth and well-being through engaging, rewarding experiences. Tailored for individuals dedicated to self-improvement, Droplet's helps users achieve their health and wellness goals by offering a series of weekly and monthly tasks.
As users complete these tasks, a virtual plant grows within the app, visually representing their progress and achievements. With features like journaling and mood tracking, Droplet’s provides a fun, motivating, and sustainable path to better health through gamification technique
Path of Desire
This case study explores our journey in designing Path of Desire, focusing on the discovery and defining phases.
We analyzed game mechanics, narrative structures, and emotional impact to craft a compelling plot, characters, and timeline. Our work highlights the importance of thorough research and careful planning in creating a cohesive and immersive game experience.